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 How Far In Advance Should Album Promotion Start?

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Through The Dark Radio
Staybrite
alldatndensum
Xid
8 posters

How Far In Advance Should Album Promotion Start?
1 - 2 Months
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3 - 4 Months
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5 - 6 Months
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 11% [ 1 ]
7 - 8 Months
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9 - 10 Months
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11 Months to 1 Year
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Total Votes : 9
 

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Xid

Xid


Number of posts : 5591
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PostSubject: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/28/2014, 9:52 pm

I humbly beseech the CHM Assembly:  How Far In Advance Should Album Promotion Start?

See you at the poll!
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alldatndensum
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alldatndensum


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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 4:14 am

I would say 3-4 months.  Many artists start WAY before that I and I just get tired of hearing about it.  Michael Sweet has been hawking the new project with George Lynch since August.  I think this type of hype is unneeded.  The fans want to know you are working on something, but it is okay to not really start the sales push until the whole project is done.  It takes a while to mix and master, have CDs made, get them shipped to retailers, etc.  Give a few little blurbs about your behind the scenes work.  Then, when the album is really on the way, talk it up big for a shorter amount of time.  That will keep the fans excited and ready to hear what you've got.

When an artist goes for months and even sometimes a year or more talking about the new project that is coming soon, I just get tired of it and probably don't give it as much attention as I should. 

I like the way Saint does things.  They announce they are writing again for a new record and then go silent for a while.  Then, they announce they are going into the studio.  Again, they go silent for the most part but do throw you a musical bone with a clip or video to tide you over.  Then, when they are almost done with the recording process, they start talking it up for a couple of weeks and activate the preorder link.  Once that starts, we have come to learn that the new album is 3 weeks to a month away.  We're excited for it.  A month of waiting isn't bad.  Having to wait for 5 months on a preorder like Sweet/Lynch is doing is way too much.  I might preorder that one sometime in the latter part of January.  Until then, I just really don't care as I am already tired of the hype.

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Staybrite

Staybrite


Number of posts : 23668
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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 7:59 am

I completely agree.  A really bad example of "too early hype" would be Worldview.  They have shared two songs but it seems like it has been in excess of a year that they have been promising and promoting their album.  At this point I really don't want to hear another word from them until they have an album to sell.

_________________
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Through The Dark Radio

Through The Dark Radio


Number of posts : 4330
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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 8:16 am

I would go so far as to say 5-6 months but updates should come every month for the first four and a half months, bi-weekly for three weeks and then weekly for the remainer.
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metaldude

metaldude


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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 9:42 am

Staybrite wrote:
I completely agree.  A really bad example of "too early hype" would be Worldview.  They have shared two songs but it seems like it has been in excess of a year that they have been promising and promoting their album.  At this point I really don't want to hear another word from them until they have an album to sell.

This was exactly the example I was thinking of. I first heard of Worldview in the summer of 2013. Now, I really don't want to hear more until there's a solid release date.
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Xid

Xid


Number of posts : 5591
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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 1:18 pm

Thank you all for your input.  I appreciate it!
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ishmael81

ishmael81


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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 2:17 pm

I voted 3-4 months. Less than that is okay too, but more than 4 months and I just don't care.

Example - I pledged $50 to Michael Knott for his new EP and a live DVD way back in September. Mike's a favorite so I was happy to support. They filmed the concert in early October then I get an update that I won't get my stuff until December 2015! Jeezaloo!
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Guilty/Forgiven

Guilty/Forgiven


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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 3:02 pm

I also said 3 to 4 for the exact same reasons everyone has stated. 

I think the same should go for movies too... I don't mind knowing they're working on Star Wars 7, but I hate that they're advertising it for a year from now.
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Staybrite

Staybrite


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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 3:50 pm

Guilty/Forgiven wrote:
... I don't mind knowing they're working on Star Wars 7, but I hate that they're advertising it for a year from now.

Agreed

_________________
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Xid

Xid


Number of posts : 5591
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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 6:38 pm

3 to 4 it is.  That's what my wife said, too. Very Happy
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Redeemed Fool

Redeemed Fool


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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 6:44 pm

And I think if the music stinks they should apologize and give your money back. (looking at you Guardian)
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alldatndensum
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alldatndensum


Number of posts : 23657
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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 8:39 pm

Redeemed Fool wrote:
And I think if the music stinks they should apologize and give your money back. (looking at you Guardian)



Exactly!  Luckily, I did sell mine.

_________________
I might have decided, or maybe not, that I should or shouldn't, depending on the issue or non-issue, to possibly share or not share, any thoughts, opinions, or facts (that might not be deemed factual by some), due to possible fear of any misinterpretation or retribution.

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Redeemed Fool

Redeemed Fool


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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 8:48 pm

Surprisingly, the Amazon reviews are positive.
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Xid

Xid


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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/29/2014, 8:53 pm

I like it.
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ishmael81

ishmael81


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PostSubject: Re: How Far In Advance Should Album Promotion Start?   How Far In Advance Should Album Promotion Start? I_icon_minitime12/30/2014, 7:40 am

Staybrite wrote:
Guilty/Forgiven wrote:
... I don't mind knowing they're working on Star Wars 7, but I hate that they're advertising it for a year from now.

Agreed

Same with the Hunger Games. I love that they turned the trilogy into movies but it sucks that I have to wait until this time next year to see the last one...
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